Floriology Magazine
I’m the trends, technology and marketing columnist. Click here to browse the latest edition.

Click, Learn, Grow
TAPPING THE INTERNET’S EDUCATION RESOURCES CAN BROADEN YOUR KNOWLEDGE AND EXPAND YOUR OPPORTUNITIES You’ll discover reading this issue of floriology magazine the many options you have to improve your floral design skills, but what about all the other essential business skills you need to run your shop? Although our own classes at Floriology Institute... hosted in Jacksonville, Florida...include digital marketing, shop operations, product sourcing, photography, and more within the curriculum,...
YouTube Channel
Videos on my channel include presentations at floral industry events, screen-share demos and webinars. Please visit www.youtube.com/renatosogueco for more videos! Thank you for watching.
Floral Management Featured Technology Articles
Technology, digital marketing and trend features written while I served as Chief Information Officer (CIO) for the Society of American Florists for Floral Management Magazine.
Sustainable Living
How we grow our own food at www.zenaquaponics.com

Starting Arugula Seed in Aquaponics
We love arugula, so we grow a ton of it in both our aquaponics systems and in the dirt. However, we prefer it in aquaponics as it means less bugs and actually more flavor. Here are a few photos of srugula started as seed in our aquaponics system.