2010 ASAE CIO Summit Roundtable Discussion

Posted by Renato Cruz Sogueco | Dec 13, 2010 | Association and Non-Profit Sessions, Infrastructure and Cloud, Presentations, Strategy, Technology, Trends, Uncategorized | 0 |

The ASAE Technology Section Council requested I lead a panel roundtable discussion after the 2010 CIO Summit to allow regular Technology Conference attendees to hear about and discuss key points made during the meeting of CIOs. Key issues we address include what trends will have the biggest impact on associations in the next three years, which technologies will drive change and are there any tipping points occurring now or over the next years that would make the technology applicable to the wider market?

I led the panel along with Theresa Mulreany, VP of Quality and Method at the Family Health Council of Central Pennsylvania and Charles Stunson, CIO of the American Federation of Teachers in DC.

Slides: CIO Summit Roundtable Slides

Gartner Trends: Top 10 Strategic Technology Trends for 2011

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).