1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the company is holding two conferences for their franchisees — one in the East which just happened in Atlanta and another in the West in San Diego. I’m honored to have been asked to speak at both.
For the East conference, the 1-800-Flowers team discussed how their florists need more knowledge on how to leverage their websites, complemented with an effective social media, search and search marketing campaign — we collaborated on content and hopefully delivered much needed information. We are aiming to fine-tune content for the upcoming conference in November — stay tuned.