2015 1-800-FLOWERS® Franchising Summit East

Posted by Renato Cruz Sogueco | Jul 8, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Florist Point of Sale Systems, Mobile, Presentations, Search, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |

1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the company is holding two conferences for their franchisees — one in the East which just happened in Atlanta and another in the West in San Diego. I’m honored to have been asked to speak at both.

For the East conference, the 1-800-Flowers team discussed how their florists need more knowledge on how to leverage their websites, complemented with an effective social media, search and search marketing campaign — we collaborated on content and hopefully delivered much needed information. We are aiming to fine-tune content for the upcoming conference in November — stay tuned.

Click here to download the full slidedeck

Click here to download the conference brochure

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).