SAF_RGS15_speaker_300x150The way florists and other retailers do business online is rapidly evolving. Like, everyday. The challenge for retailers is keeping up with these changes and leveraging the right technology at the right time at the right cost — in terms of time and money.

For this session, we share many of the insights we gleamed through our new collaboration with Google on how florists could leverage search and mobile through using the right keywords for their business (taxonomy) and upcoming trends like video.

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Following are articles referenced during the presentation: