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I’m the trends, technology and marketing columnist. Click here to browse the latest edition.
NEWLY RELEASED RESEARCH REPORT HIGHLIGHTS DATA AND TRENDS As the year comes to an end, it’s good to reflect back and examine floral industry trends of the past year. A good source for this information reliably comes from Sundale Research, a firm that recently published its “State of the Industry: Florists in the U.S.” report. We summarize the report’s findings and focus on opportunities it highlights. STATE OF THE INDUSTRY There were 12,951 retail florists in the U.S. in 2018, and this was...
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Floral Management Featured Technology Articles
Technology, digital marketing and trend features written while I served as Chief Information Officer (CIO) for the Society of American Florists for Floral Management Magazine.
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