Google Adwords LogoGoogle is the search engine which owns the largest marketshare — thus, its advertising service, Adwords, commands the best opportunity to build your brand and capture clicks with online shoppers. Arguably, it’s a complex system, even for those who are considered technology savvy. This month, we cover the basics — next month, we dive deeper.

Click here to download the Floral Management 2016 May Plugged In Adwords Part 1.