We love arugula, so we grow a ton of it in both our aquaponics systems and in the dirt. However, we prefer it in aquaponics as it means less bugs and actually more flavor. Here are a few photos of srugula started as seed in our...Read More
Author: Renato Cruz Sogueco
Posted by Renato Cruz Sogueco | Feb 24, 2019 | Business Trends, Consumer Purchasing Trends, Demographic Trends, Floral Industry Sessions, Flower Industry Business, Millennials, Presentations, Research, Strategy, Technology, Trends, Trends |
Napco lead designer Lesley Bolden, AIFD and I discuss the 2019 Fall and holiday trends she developed for the newest Napco lines, diving into detail on colors palettes, textures, styles, icons and more, and how she developed...Read More
Posted by Renato Cruz Sogueco | Jun 29, 2018 | Adwords and Pay Per Click, Blog, Facebook, Floral Industry Sessions, Gadgets and Gear, Google, Instagram, PCs and Macs, Pinterest, Presentations, Search, Social Media, Strategy, Technology, Trends, Twitter, Websites and SEO |
It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming American Institute of Floral Design (AIFD) Symposium in Washington DC, happening from June 30 to July 4 at the Marriott Wardman Park. As...Read More
Smile Farms in Moriches, NY, is the most incredible farm I’ve ever visited. It’s not what they grow, farming technology they use or size of the operation. It was the people who work there that make it special. Smile...Read More
I save several okra pods after the growing season. Okra seeds from dried pod Three pots for okra which will be supported by 42 inch round wire trellises. trellis After planting, sprouts appear in about a week. Okra pots are...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).