It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming...Read More
Author: Renato Cruz Sogueco
Smile Farms in Moriches, NY, is the most incredible farm I’ve ever visited. It’s not what they grow, farming technology they use or size of the operation. It was the people who work there that make it special. Smile...Read More
I save several okra pods after the growing season. Okra seeds from dried pod Three pots for okra which will be supported by 42 inch round wire trellises. trellis After planting, sprouts appear in about a week. Okra pots are...Read More
We love potatoes! The only thing I don’t love is the back-breaking work required to grow potatoes since it usually requires displacing lots of soil. This is why several years ago, we started growing potatoes in pots. Soil...Read More
Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).