Capture More Funeral Business with Google Adwords

Posted by Renato Cruz Sogueco | Jan 1, 2018 | Articles, Bing Ads, Conversion, Floriology Magazine, Funeral Business, Google Adwords, Online Advertising, Strategy, Websites and SEO | 0 |

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Looking to grow your funeral business? A great way to do it is to utilize strategies enabling you to completely dominate all searches for funeral flowers in your area by employing search engine marketing (SEM), through Google Adwords.

Why SEM and Adwords?

If you’ve ever conducted a search on anything, what’s the first thing you notice? Ads of course, which are prominently displayed at the top of the search results. You may dismiss this opportunity thinking people prefer organic listings which is still true. Google shares 6-10 percent click on their ads but consider you will now have a chance to capture those clicks and be a local option for searchers compared to national advertisers you can count on advertising in this space.

Also, even with searchers who bypass ads, they’ll see you in the Ad space in addition to organic listings which will reinforce your brand and their confidence that you are a local business. We focus on Adwords because this service dominates more than 90 percent of the search market — both on desktop and mobile. If you do opt for Bing Ads, Bing makes it easy to import Adwords campaigns to instantly create replica ads on this search engine.

Download the entire article, “Capture More Funeral Business with Google Adwords” in the Floriology January-February 2017 issue here.

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).

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