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Looking to grow your funeral business? A great way to do it is to utilize strategies enabling you to completely dominate all searches for funeral flowers in your area by employing search engine marketing (SEM), through Google Adwords.

Why SEM and Adwords?

If you’ve ever conducted a search on anything, what’s the first thing you notice? Ads of course, which are prominently displayed at the top of the search results. You may dismiss this opportunity thinking people prefer organic listings which is still true. Google shares 6-10 percent click on their ads but consider you will now have a chance to capture those clicks and be a local option for searchers compared to national advertisers you can count on advertising in this space.

Also, even with searchers who bypass ads, they’ll see you in the Ad space in addition to organic listings which will reinforce your brand and their confidence that you are a local business. We focus on Adwords because this service dominates more than 90 percent of the search market — both on desktop and mobile. If you do opt for Bing Ads, Bing makes it easy to import Adwords campaigns to instantly create replica ads on this search engine.

Download the entire article, “Capture More Funeral Business with Google Adwords” in the Floriology January-February 2017 issue here.