Maris Angolia of Karin’s Florist in Vienna, Virginia, takes pride in having few customer...Read More
Category: Floral Management Feature
by Renato Cruz Sogueco | Jun 28, 2015 | Adwords and Pay Per Click, Articles, Big Data & Business Intelligence, Floral Management Feature, Mobile, Social Media, Strategy, Technology, Trends, Websites and SEO | 0 |
Most people know and use Google. They use this massive company’s search product to commonly...Read More
Many online retailers can boast 10s of thousands, maybe 100s of thousands of visits to their websites. But the real question is: how many of this visits result in conversion? Conversion is a sale, pure and simple. So if you have...Read More
by Renato Cruz Sogueco | Jun 28, 2012 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Feature, Florist Point of Sale Systems, Infrastructure and Cloud, Leadership & Management, Mobile, Small Staff Solutions, Social Media, Strategy, Technology, Trends, Websites and SEO | 0 |
What’s your take on technology? Helps business? Afraid of it? Pass it off to someone else? Apathetic? All these reason don’t really matter because bottomline, it impacts your bottomline. If you happen to embrace it,...Read More
The economy is picking up and much of it is happening online. The question is: will you be found by this new type of shopper in the burgeoning online marketplace? As mention in this article, a great website is not enough —...Read More
Florists often ask me: what’s the next big technology “thing.” I simply dig into my pocket and pull out my iPhone and search for “florist” in the Google app. No need to put a city or state, simply...Read More
Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).