If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already familiar with your brand, people who visited your site directly or used your name in...Read More
Category: Floral Management Plugged In
Google is the search engine which owns the largest marketshare — thus, its advertising service, Adwords, commands the best opportunity to build your brand and capture clicks with online shoppers. Arguably, it’s a...Read More
As more eyeballs shift from traditional print medium to online, what are your options other than search engine marketing (SEM)? With more than 1.5 billion users, Facebook is really it’s own Internet. Complete with its own...Read More
Your shop’s PCs serve as venerable tools that have made you money but arguably also represent tremendous overhead in maintenance, replacement and upkeep. Ever consider permanently replacing them with mobile devices such as...Read More
Websites are a visual medium. However, some customers need assistance when accessing your website, specifically, those who are blind. Those visually disabled rely on screen readers to access websites. Although websites are...Read More
by Renato Cruz Sogueco | Jan 27, 2016 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Strategy, Trends, Video | 0 |
Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the retail marketplace. At first glance, many of these trends are presented as abstract, high-level concepts. What we do is break the...Read More
Attention spans are short nowadays and this is reflected in a slew of social media that is meant to be brief. Twitter may have kicked off this trend but that was text limiting posts or tweets to just 140 characters. This new...Read More
Part two in a two-part series Ready to dive in, or dive in deeper, with Google AdWords? If you attended the AdWords session last month at SAF Amelia Island, you left with insight on how to maximize AdWords results using tips...Read More
Google AdWords and similar programs from other search engines have become a critical method of advertising. But many florists find it mysterious and intimidating and never give it a try. Consequently, competitors can pay as...Read More
Microsoft’s July 29 release of Windows 10 has many wondering: Should I immediately hunt down the download and upgrade PCs at the shop (and at home)? This month, we’ll share tempting reasons to upgrade — and some practical...Read More
Credit card fraud in the United States is rampant. In 2014, credit fraud costs totaled $32 billion, 38 percent more than 2013, according to the 2014 LexisNexis True Cost of Fraud Study. That’s why US banks have been issuing new...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).