Quick Tips on Conversion
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of...
Read Moreby Renato Cruz Sogueco | Jul 27, 2016 | Articles, Conversion, Floral Management Plugged In, Websites and SEO | 0 |
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of...
Read Moreby Renato Cruz Sogueco | May 27, 2016 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Search, Small Staff Solutions, Strategy, Websites and SEO | 0 |
Google is the search engine which owns the largest marketshare — thus, its advertising...
Read Moreby Renato Cruz Sogueco | Apr 27, 2016 | Adwords and Pay Per Click, Floral Management Plugged In, Social Media, Strategy, Technology | 0 |
As more eyeballs shift from traditional print medium to online, what are your options other than...
Read Moreby Renato Cruz Sogueco | Mar 27, 2016 | Floral Management Plugged In, Florist Point of Sale Systems, Gadgets and Gear, Mobile, PCs and Macs, Resources, Small Staff Solutions, Technology | 0 |
Your shop’s PCs serve as venerable tools that have made you money but arguably also...
Read Moreby Renato Cruz Sogueco | Feb 27, 2016 | Articles, Floral Management Plugged In, Leadership & Management, Strategy, Websites and SEO | 0 |
Websites are a visual medium. However, some customers need assistance when accessing your website,...
Read Moreby Renato Cruz Sogueco | Jan 27, 2016 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Strategy, Trends, Video | 0 |
Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the...
Read Moreby Renato Cruz Sogueco | Dec 26, 2015 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Search, Technology, Websites and SEO | 0 |
The most obvious ways Google and Bing provides you exposure is through organic and paid searches...
Read Moreby Renato Cruz Sogueco | Nov 26, 2015 | Articles, Floral Management Plugged In, Social Media, Technology, Video | 0 |
Attention spans are short nowadays and this is reflected in a slew of social media that is meant...
Read Moreby Renato Cruz Sogueco | Oct 15, 2015 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Mobile, Search, Strategy, Technology, Trends, Websites and SEO | 0 |
Part two in a two-part series Ready to dive in, or dive in deeper, with Google AdWords? If you...
Read Moreby Renato Cruz Sogueco | Sep 1, 2015 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Mobile, Social Media, Strategy, Technology, Websites and SEO | 0 |
Google AdWords and similar programs from other search engines have become a critical method of...
Read Moreby Renato Cruz Sogueco | Aug 28, 2015 | Articles, Floral Management Plugged In, Infrastructure and Cloud | 0 |
Microsoft’s July 29 release of Windows 10 has many wondering: Should I immediately hunt down...
Read Moreby Renato Cruz Sogueco | Jul 28, 2015 | Electronic Document Management, Floral Management Plugged In, Florist Point of Sale Systems | 0 |
Credit card fraud in the United States is rampant. In 2014, credit fraud costs totaled $32...
Read MoreHello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).