Practical Tech Tips to Enhance Your Organization
ASAE Online Conference for Small Staff Associations, February 17-19, 2015 When fellow association...
Read Moreby Renato Cruz Sogueco | Feb 26, 2015 | Association and Non-Profit Sessions, Broadband and Cellular Data, Gadgets and Gear, Infrastructure and Cloud, Mobile, Open Source, Presentations, Security, Small Staff Solutions, Technology, Trends, Websites and SEO | 0 |
ASAE Online Conference for Small Staff Associations, February 17-19, 2015 When fellow association...
Read Moreby Renato Cruz Sogueco | Dec 9, 2014 | Association and Non-Profit Sessions, Leadership & Management, Presentations, Strategy, Technology, Trends | 0 |
Elizabeth Engel, CEO & Chief Strategist of Spark Consulting LLC and I have kicked around the...
Read Moreby Renato Cruz Sogueco | Dec 9, 2013 | Association and Non-Profit Sessions, Mobile, Presentations, Strategy, Technology | 0 |
The influx of mobile devices into the workplace was identified by the ASAE Technology Section...
Read Moreby Renato Cruz Sogueco | Aug 12, 2012 | Association and Non-Profit Sessions, Gadgets and Gear, Mobile, Presentations, Technology | 0 |
Back by popular demand, ASAE asked if we could update the previous year’s presentation on...
Read Moreby Renato Cruz Sogueco | Feb 13, 2012 | Association and Non-Profit Sessions, Infrastructure and Cloud, Mobile, Open Source, Presentations, Small Staff Solutions, Strategy, Technology | 0 |
ASAE CIO Reggie Henry was the featured technology speaker at the 2013 Online Conference for...
Read Moreby Renato Cruz Sogueco | Dec 9, 2011 | Association and Non-Profit Sessions, Infrastructure and Cloud, Open Source, Presentations, Security, Strategy, Technology, Websites and SEO | 0 |
Open Source attracts lots of attention from associations primarily due to its “mostly...
Read Moreby Renato Cruz Sogueco | Dec 7, 2011 | Association and Non-Profit Sessions, Infrastructure and Cloud, Open Source, Presentations, Technology | 0 |
The Society of American Florists (SAF) infrastructure was already virtualized on the VMWare...
Read Moreby Renato Cruz Sogueco | Aug 11, 2011 | Association and Non-Profit Sessions, Gadgets and Gear, Mobile, Presentations, Technology | 0 |
Mobile usage is exploding — think smartphones, iPads, tablets and all the peripheral gadgets...
Read Moreby Renato Cruz Sogueco | Aug 8, 2011 | Association and Non-Profit Sessions, Infrastructure and Cloud, Mobile, Presentations, Social Media, Strategy, Technology, Trends | 0 |
Gartner Research is well known for publishing their annual Top 10 Strategic Technologies they...
Read Moreby Renato Cruz Sogueco | Dec 13, 2010 | Association and Non-Profit Sessions, Infrastructure and Cloud, Presentations, Strategy, Technology, Trends, Uncategorized | 0 |
The ASAE Technology Section Council requested I lead a panel roundtable discussion after the 2010...
Read Moreby Renato Cruz Sogueco | Aug 8, 2010 | Association and Non-Profit Sessions, Infrastructure and Cloud, Open Source, Presentations, Technology | 0 |
Continuing the need to share frugal Information Technology practices during a down economy, I...
Read Moreby Renato Cruz Sogueco | Aug 8, 2010 | Association and Non-Profit Sessions, Mobile, Presentations, Technology | 0 |
Mobile is truly the next technology opportunity for associations to create value for members as a...
Read MoreHello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).