ASAE Online Conference for Small Staff Associations, February 17-19, 2015 When fellow association...Read More
Category: Association and Non-Profit Sessions
Elizabeth Engel, CEO & Chief Strategist of Spark Consulting LLC and I have kicked around the...Read More
Back by popular demand, ASAE asked if we could update the previous year’s presentation on...Read More
The Latest Low-cost (and Fun!) Technology Tools to Make Your Life Easier and Your Day More Effective
ASAE CIO Reggie Henry was the featured technology speaker at the 2013 Online Conference for...Read More
Open Source attracts lots of attention from associations primarily due to its “mostly...Read More
The Society of American Florists (SAF) infrastructure was already virtualized on the VMWare...Read More
Gartner Research is well known for publishing their annual Top 10 Strategic Technologies they...Read More
The ASAE Technology Section Council requested I lead a panel roundtable discussion after the 2010...Read More
Continuing the need to share frugal Information Technology practices during a down economy, I...Read More
Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).