Napco lead designer Lesley Bolden, AIFD and I discuss the 2019 Fall and holiday trends she developed for the newest Napco lines, diving into detail on colors palettes, textures, styles, icons and more, and how she developed...Read More
Category: Floral Industry Sessions
by Renato Cruz Sogueco | Dec 18, 2018 | Amazon, Business Trends, Floral Industry Sessions, Floriology Magazine, Gadgets and Gear, Google, Infrastructure and Cloud, Leadership & Management, Millennials, Mobile, Presentations, Strategy, Trends, Trends, Voice Interface | 0 |
Informative breakout session at SAF Convention focuses on what’s to come for the floral industry...Read More
by Renato Cruz Sogueco | Jun 29, 2018 | Adwords and Pay Per Click, Blog, Facebook, Floral Industry Sessions, Gadgets and Gear, Google, Instagram, PCs and Macs, Pinterest, Presentations, Search, Social Media, Strategy, Technology, Trends, Twitter, Websites and SEO | 0 |
It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming...Read More
Click here for the slidedeck for Building Online Business with a Digital Marketing Plan Links shared during session: Brand Build and Protection: https://www.namecheckr.com/ http://www.moz.com/local...Read More
by Renato Cruz Sogueco | Jul 8, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Florist Point of Sale Systems, Mobile, Presentations, Search, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |
1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the...Read More
The way florists and other retailers do business online is rapidly evolving. Like, everyday. The...Read More
2015 SAF Profit Blast Presentation “Online Branding-Content is King” Summary and Supplemental Materials
by Renato Cruz Sogueco | Jan 27, 2015 | Adwords and Pay Per Click, Articles, Floral Industry Sessions, Floral Management Plugged In, Mobile, Presentations, Social Media, Strategy, Technology, Trends, Video, Websites and SEO | 0 |
We just wrapped up Society of American Florists’s (SAF) latest Profit Blast conference this...Read More
Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).