Your shop’s PCs serve as venerable tools that have made you money but arguably also...Read More
Category: Florist Point of Sale Systems
by Renato Cruz Sogueco | Jul 8, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Florist Point of Sale Systems, Mobile, Presentations, Search, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |
1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the...Read More
by Renato Cruz Sogueco | Jun 28, 2012 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Feature, Florist Point of Sale Systems, Infrastructure and Cloud, Leadership & Management, Mobile, Small Staff Solutions, Social Media, Strategy, Technology, Trends, Websites and SEO | 0 |
What’s your take on technology? Helps business? Afraid of it? Pass it off to someone else? Apathetic? All these reason don’t really matter because bottomline, it impacts your bottomline. If you happen to embrace it,...Read More
Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).