Napco lead designer Lesley Bolden, AIFD and I discuss the 2019 Fall and holiday trends she developed for the newest Napco lines, diving into detail on colors palettes, textures, styles, icons and more, and how she developed...Read More
by Renato Cruz Sogueco | Jun 29, 2018 | Adwords and Pay Per Click, Blog, Facebook, Floral Industry Sessions, Gadgets and Gear, Google, Instagram, PCs and Macs, Pinterest, Presentations, Search, Social Media, Strategy, Technology, Trends, Twitter, Websites and SEO | 0 |
It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming American Institute of Floral Design (AIFD) Symposium in Washington DC, happening from June 30 to July 4 at the Marriott Wardman Park. As...Read More
Plan on growing your business in 2018 and into the future? The key is engaging and marketing to Millennials, those “kids” who are now between 21 and 39 years old and number more than 80 million, slightly more than Baby Boomers...Read More
Looking to grow your funeral business? A great way to do it is to utilize strategies enabling you to completely dominate all searches for funeral flowers in your area by employing search engine marketing (SEM), through Google...Read More
If you read and implemented our advice in the September-October Floriology issue about starting a Pinterest account, you should now have several Boards showcasing segments of your business, loaded with Pins of your best...Read More
If you have a vibrant wedding business, you’ve seen plenty of Pinterest boards from potential clients. What we’d like to talk about in this issue of floriology and next is how you can leverage this growing social media beyond...Read More
As a floral designer, are you Internet-famous? Do you want to be? Even if you have loads of talent, supreme confidence, and want to make an indelible mark in the floral industry, you won’t register in the real or virtual...Read More
by Renato Cruz Sogueco | May 13, 2017 | Adwords and Pay Per Click, Bing, Bing Ads, Conversion, Facebook, Floriology Magazine, Google, Google Adwords, Online Advertising, Reputation Management, Search, Social Media, Strategy, Websites and SEO | 0 |
Digital marketing is composed of many complex, moving parts. Think of the challenges of understanding and adopting into your marketing plan search engine optimization (SEO), search engine marketing (SEM), managing online...Read More
You probably already do this as habit. You’re interested in a shiny new gadget, so you enter relevant keywords in Google or Bing and start scanning the search engine result page (SERP). Your eyes immediately gravitate towards...Read More
Do you want to build your wedding business? Are you looking for a new way to reach brides in your local area? It’s a good bet you’ll find solid prospects by targeting them on their mobile devices, most likely by engaging friends...Read More
In the December issue of floriology magazine, this column discussed why it’s important to advertise online. In fact, it’s a must, due to the sheer volume of customers that rely on search when they shop online—and because if you...Read More
Search engine optimization (SEO) is arguably still recommended as the best practice for floral businesses to drive traffic to their websites. Times are changing! We highly recommend you equally invest time and dollars into...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).