A Return to Washington DC for AIFD Symposium 2018
It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming...
Read Moreby Renato Cruz Sogueco | Jun 29, 2018 | Adwords and Pay Per Click, Blog, Facebook, Floral Industry Sessions, Gadgets and Gear, Google, Instagram, PCs and Macs, Pinterest, Presentations, Search, Social Media, Strategy, Technology, Trends, Twitter, Websites and SEO | 0 |
It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming...
Read Moreby Renato Cruz Sogueco | May 13, 2017 | Adwords and Pay Per Click, Bing, Bing Ads, Conversion, Facebook, Floriology Magazine, Google, Google Adwords, Online Advertising, Reputation Management, Search, Social Media, Strategy, Websites and SEO | 0 |
Digital marketing is composed of many complex, moving parts. Think of the challenges of...
Read Moreby Renato Cruz Sogueco | Jan 1, 2017 | Adwords and Pay Per Click, Conversion, Floriology Magazine, Technology, Websites and SEO | 0 |
In the December issue of floriology magazine, this column discussed why it’s important to...
Read Moreby Renato Cruz Sogueco | Dec 1, 2016 | Adwords and Pay Per Click, Conversion, Floriology Magazine, Technology, Websites and SEO | 0 |
Search engine optimization (SEO) is arguably still recommended as the best practice for floral...
Read Moreby Renato Cruz Sogueco | Jun 28, 2016 | Adwords and Pay Per Click, Articles, Conversion, Floral Management Feature, Mobile, Search, Social Media, Strategy, Trends, Websites and SEO | 0 |
Maris Angolia of Karin’s Florist in Vienna, Virginia, takes pride in having few customer...
Read Moreby Renato Cruz Sogueco | Jun 26, 2016 | Adwords and Pay Per Click, Mobile, Search, Small Staff Solutions, Technology, Websites and SEO | 0 |
Last month, we tackled some beginners’ questions about Google AdWords. We continue to dive deeper into AdWords this month with more complex —but worth- while and profitable — strategies. This month, we talk managing multiple...
Read Moreby Renato Cruz Sogueco | May 27, 2016 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Search, Small Staff Solutions, Strategy, Websites and SEO | 0 |
Google is the search engine which owns the largest marketshare — thus, its advertising...
Read Moreby Renato Cruz Sogueco | Apr 27, 2016 | Adwords and Pay Per Click, Floral Management Plugged In, Social Media, Strategy, Technology | 0 |
As more eyeballs shift from traditional print medium to online, what are your options other than...
Read Moreby Renato Cruz Sogueco | Dec 26, 2015 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Search, Technology, Websites and SEO | 0 |
The most obvious ways Google and Bing provides you exposure is through organic and paid searches...
Read Moreby Renato Cruz Sogueco | Oct 15, 2015 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Mobile, Search, Strategy, Technology, Trends, Websites and SEO | 0 |
Part two in a two-part series Ready to dive in, or dive in deeper, with Google AdWords? If you...
Read Moreby Renato Cruz Sogueco | Sep 15, 2015 | Adwords and Pay Per Click, Mobile, Online Learning, Presentations, Search, Strategy, Video Demonstrations, Websites and SEO | 0 |
Secret to a great Adwords ad? A great “quality score,” according to Google. A big...
Read Moreby Renato Cruz Sogueco | Sep 1, 2015 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Mobile, Social Media, Strategy, Technology, Websites and SEO | 0 |
Google AdWords and similar programs from other search engines have become a critical method of...
Read MoreHello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).