It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming American Institute of Floral Design (AIFD) Symposium in Washington DC, happening from June 30 to July 4 at the Marriott Wardman Park. As...Read More
Category: Gadgets and Gear
Your shop’s PCs serve as venerable tools that have made you money but arguably also represent tremendous overhead in maintenance, replacement and upkeep. Ever consider permanently replacing them with mobile devices such as...Read More
by Renato Cruz Sogueco | Jan 27, 2016 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Strategy, Trends, Video | 0 |
Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the retail marketplace. At first glance, many of these trends are presented as abstract, high-level concepts. What we do is break the...Read More
The way florists and other retailers do business online is rapidly evolving. Like, everyday. The challenge for retailers is keeping up with these changes and leveraging the right technology at the right time at the right cost...Read More
[mom_video type=”vimeo” id=”123951776″] iOS vs Android vs others? Find out...Read More
Building upon our article last month on finding the right smartphone for you, this month in Plugged In we discuss how to begin using it as a powerful social media and productivity tool. We share recommended apps for photo and...Read More
by Renato Cruz Sogueco | Feb 26, 2015 | Association and Non-Profit Sessions, Broadband and Cellular Data, Gadgets and Gear, Infrastructure and Cloud, Mobile, Open Source, Presentations, Security, Small Staff Solutions, Technology, Trends, Websites and SEO | 0 |
ASAE Online Conference for Small Staff Associations, February 17-19, 2015 When fellow association executives of medium or small staff associations request for me to present on technology to peers, it’s hard to resist...Read More
Smartphones arguably are the ultimate mobile devices for capturing high-quality photos and videos...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).