Informative breakout session at SAF Convention focuses on what’s to come for the floral industry...Read More
Category: Infrastructure and Cloud
by Renato Cruz Sogueco | Jan 27, 2016 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Strategy, Trends, Video | 0 |
Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the retail marketplace. At first glance, many of these trends are presented as abstract, high-level concepts. What we do is break the...Read More
Microsoft’s July 29 release of Windows 10 has many wondering: Should I immediately hunt down the download and upgrade PCs at the shop (and at home)? This month, we’ll share tempting reasons to upgrade — and some practical...Read More
by Renato Cruz Sogueco | Feb 26, 2015 | Association and Non-Profit Sessions, Broadband and Cellular Data, Gadgets and Gear, Infrastructure and Cloud, Mobile, Open Source, Presentations, Security, Small Staff Solutions, Technology, Trends, Websites and SEO | 0 |
ASAE Online Conference for Small Staff Associations, February 17-19, 2015 When fellow association executives of medium or small staff associations request for me to present on technology to peers, it’s hard to resist...Read More
by Renato Cruz Sogueco | Apr 1, 2013 | Articles, Broadband and Cellular Data, Electronic Document Management, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Paperless, Security, Small Staff Solutions, Technology | 0 |
You know the most secure place to store your data? The answer is not at your shop. Think of any...Read More
Most technology hardware like hard drives, motherboards, chips, memory — the typical...Read More
by Renato Cruz Sogueco | Jun 28, 2012 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Feature, Florist Point of Sale Systems, Infrastructure and Cloud, Leadership & Management, Mobile, Small Staff Solutions, Social Media, Strategy, Technology, Trends, Websites and SEO | 0 |
What’s your take on technology? Helps business? Afraid of it? Pass it off to someone else? Apathetic? All these reason don’t really matter because bottomline, it impacts your bottomline. If you happen to embrace it,...Read More
The Latest Low-cost (and Fun!) Technology Tools to Make Your Life Easier and Your Day More Effective
ASAE CIO Reggie Henry was the featured technology speaker at the 2013 Online Conference for...Read More
Open Source attracts lots of attention from associations primarily due to its “mostly...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).