Looking Into the Future
Informative breakout session at SAF Convention focuses on what’s to come for the floral industry...
Read Moreby Renato Cruz Sogueco | Dec 18, 2018 | Amazon, Business Trends, Floral Industry Sessions, Floriology Magazine, Gadgets and Gear, Google, Infrastructure and Cloud, Leadership & Management, Millennials, Mobile, Presentations, Strategy, Trends, Trends, Voice Interface | 0 |
Informative breakout session at SAF Convention focuses on what’s to come for the floral industry...
Read Moreby Renato Cruz Sogueco | Jan 27, 2016 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Strategy, Trends, Video | 0 |
Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the...
Read Moreby Renato Cruz Sogueco | Aug 28, 2015 | Articles, Floral Management Plugged In, Infrastructure and Cloud | 0 |
Microsoft’s July 29 release of Windows 10 has many wondering: Should I immediately hunt down...
Read Moreby Renato Cruz Sogueco | Feb 26, 2015 | Association and Non-Profit Sessions, Broadband and Cellular Data, Gadgets and Gear, Infrastructure and Cloud, Mobile, Open Source, Presentations, Security, Small Staff Solutions, Technology, Trends, Websites and SEO | 0 |
ASAE Online Conference for Small Staff Associations, February 17-19, 2015 When fellow association...
Read Moreby Renato Cruz Sogueco | Nov 28, 2014 | Infrastructure and Cloud, Open Source, Resources, Security, Technology, Websites and SEO | 0 |
Open Source Tools [print_link] I love open source tools not because they’re mostly free...
Read Moreby Renato Cruz Sogueco | Aug 1, 2014 | Articles, Floral Management Plugged In, Infrastructure and Cloud, Security, Technology, Websites and SEO | 0 |
The shop website is your 24/7 store, unless it’s down of course but how do you really know...
Read Moreby Renato Cruz Sogueco | May 29, 2013 | Apps, Infrastructure and Cloud, Mobile, Online Learning, Security, Strategy, Video Demonstrations | 0 |
[mom_video type=”vimeo” id=”67060908″] Get the latest tips from SAF Chief...
Read Moreby Renato Cruz Sogueco | Apr 1, 2013 | Articles, Broadband and Cellular Data, Electronic Document Management, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Paperless, Security, Small Staff Solutions, Technology | 0 |
You know the most secure place to store your data? The answer is not at your shop. Think of any...
Read Moreby Renato Cruz Sogueco | Mar 1, 2013 | Articles, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Open Source, Security, Strategy, Technology | 0 |
Most technology hardware like hard drives, motherboards, chips, memory — the typical...
Read Moreby Renato Cruz Sogueco | Jun 28, 2012 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Feature, Florist Point of Sale Systems, Infrastructure and Cloud, Leadership & Management, Mobile, Small Staff Solutions, Social Media, Strategy, Technology, Trends, Websites and SEO | 0 |
What’s your take on technology? Helps business? Afraid of it? Pass it off to someone else? Apathetic? All these reason don’t really matter because bottomline, it impacts your bottomline. If you happen to embrace it,...
Read Moreby Renato Cruz Sogueco | Feb 13, 2012 | Association and Non-Profit Sessions, Infrastructure and Cloud, Mobile, Open Source, Presentations, Small Staff Solutions, Strategy, Technology | 0 |
ASAE CIO Reggie Henry was the featured technology speaker at the 2013 Online Conference for...
Read Moreby Renato Cruz Sogueco | Dec 9, 2011 | Association and Non-Profit Sessions, Infrastructure and Cloud, Open Source, Presentations, Security, Strategy, Technology, Websites and SEO | 0 |
Open Source attracts lots of attention from associations primarily due to its “mostly...
Read MoreHello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).