Looking Into the Future
Informative breakout session at SAF Convention focuses on what’s to come for the floral industry...
Read Moreby Renato Cruz Sogueco | Dec 18, 2018 | Amazon, Business Trends, Floral Industry Sessions, Floriology Magazine, Gadgets and Gear, Google, Infrastructure and Cloud, Leadership & Management, Millennials, Mobile, Presentations, Strategy, Trends, Trends, Voice Interface | 0 |
Informative breakout session at SAF Convention focuses on what’s to come for the floral industry...
Read Moreby Renato Cruz Sogueco | Feb 27, 2016 | Articles, Floral Management Plugged In, Leadership & Management, Strategy, Websites and SEO | 0 |
Websites are a visual medium. However, some customers need assistance when accessing your website,...
Read Moreby Renato Cruz Sogueco | Jun 29, 2015 | Leadership & Management, Search, Strategy, Video Demonstrations, Websites and SEO | 0 |
[mom_video type=”vimeo” id=”129211723″] SAF CIO Renato Cruz Sogueco talks...
Read Moreby Renato Cruz Sogueco | Jan 21, 2015 | Floral Management Plugged In, Leadership & Management, Small Staff Solutions, Technology | 0 |
Hiring an information technology professional to meet your business’s growing technology...
Read Moreby Renato Cruz Sogueco | Jan 17, 2015 | Articles, Floral Management Plugged In, Leadership & Management, Small Staff Solutions | 0 |
Several years ago, having an full-time information technology (IT) person to help out with your...
Read Moreby Renato Cruz Sogueco | Jan 5, 2015 | Gadgets and Gear, Leadership & Management, Online Learning, PCs and Macs, Small Staff Solutions, Strategy, Technology, Video Demonstrations | 0 |
[mom_video type=”youtube” id=”1OqjlO0UkVo”] Need technology help but not...
Read Moreby Renato Cruz Sogueco | Dec 16, 2014 | Leadership & Management, Meeting Session Notes, Resources, Strategy, Technology, Trends | 0 |
ASAE #tech14 General Session Description [print_link] The pace of change in IT is increasing at...
Read Moreby Renato Cruz Sogueco | Dec 9, 2014 | Association and Non-Profit Sessions, Leadership & Management, Presentations, Strategy, Technology, Trends | 0 |
Elizabeth Engel, CEO & Chief Strategist of Spark Consulting LLC and I have kicked around the...
Read Moreby Renato Cruz Sogueco | Jun 28, 2012 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Feature, Florist Point of Sale Systems, Infrastructure and Cloud, Leadership & Management, Mobile, Small Staff Solutions, Social Media, Strategy, Technology, Trends, Websites and SEO | 0 |
What’s your take on technology? Helps business? Afraid of it? Pass it off to someone else? Apathetic? All these reason don’t really matter because bottomline, it impacts your bottomline. If you happen to embrace it,...
Read Moreby Renato Cruz Sogueco | Jun 28, 2010 | Articles, Floral Management Feature, Gadgets and Gear, Leadership & Management, Mobile, Strategy, Trends | 0 |
Florists often ask me: what’s the next big technology “thing.” I simply dig into my pocket and pull out my iPhone and search for “florist” in the Google app. No need to put a city or state, simply...
Read MoreHello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).