Informative breakout session at SAF Convention focuses on what’s to come for the floral industry...Read More
Maris Angolia of Karin’s Florist in Vienna, Virginia, takes pride in having few customer...Read More
Last month, we tackled some beginners’ questions about Google AdWords. We continue to dive deeper into AdWords this month with more complex —but worth- while and profitable — strategies. This month, we talk managing multiple...Read More
Your shop’s PCs serve as venerable tools that have made you money but arguably also...Read More
by Renato Cruz Sogueco | Jan 27, 2016 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Strategy, Trends, Video | 0 |
Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the...Read More
Part two in a two-part series Ready to dive in, or dive in deeper, with Google AdWords? If you...Read More
Secret to a great Adwords ad? A great “quality score,” according to Google. A big...Read More
Google AdWords and similar programs from other search engines have become a critical method of...Read More
by Renato Cruz Sogueco | Jul 8, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Florist Point of Sale Systems, Mobile, Presentations, Search, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |
1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the...Read More
The way florists and other retailers do business online is rapidly evolving. Like, everyday. The...Read More
Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).