It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming American Institute of Floral Design (AIFD) Symposium in Washington DC, happening from June 30 to July 4 at the Marriott Wardman Park. As...Read More
by Renato Cruz Sogueco | May 13, 2017 | Adwords and Pay Per Click, Bing, Bing Ads, Conversion, Facebook, Floriology Magazine, Google, Google Adwords, Online Advertising, Reputation Management, Search, Social Media, Strategy, Websites and SEO | 0 |
Digital marketing is composed of many complex, moving parts. Think of the challenges of understanding and adopting into your marketing plan search engine optimization (SEO), search engine marketing (SEM), managing online...Read More
You probably already do this as habit. You’re interested in a shiny new gadget, so you enter relevant keywords in Google or Bing and start scanning the search engine result page (SERP). Your eyes immediately gravitate towards...Read More
Conversion rate optimization (CRO) is an essential business process that takes time and effort. To be successful, you’ll need to implement a process of tweaking your pages and testing to boost conversions. So, patience is truly...Read More
Maris Angolia of Karin’s Florist in Vienna, Virginia, takes pride in having few customer...Read More
Last month, we tackled some beginners’ questions about Google AdWords. We continue to dive deeper into AdWords this month with more complex —but worth- while and profitable — strategies. This month, we talk managing multiple...Read More
Google is the search engine which owns the largest marketshare — thus, its advertising service, Adwords, commands the best opportunity to build your brand and capture clicks with online shoppers. Arguably, it’s a...Read More
Part two in a two-part series Ready to dive in, or dive in deeper, with Google AdWords? If you attended the AdWords session last month at SAF Amelia Island, you left with insight on how to maximize AdWords results using tips...Read More
Secret to a great Adwords ad? A great “quality score,” according to Google. A big...Read More
by Renato Cruz Sogueco | Jul 8, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Florist Point of Sale Systems, Mobile, Presentations, Search, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |
1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the company is holding two conferences for their franchisees — one in the East which just happened in Atlanta and another in the...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).