The biggest challenge florists share with me when it comes to social media is sourcing content and when they should post. Quick answer for content? Be authentic about your business—social share with the world what goes on...Read More
Category: Small Staff Solutions
Last month, we tackled some beginners’ questions about Google AdWords. We continue to dive deeper into AdWords this month with more complex —but worth- while and profitable — strategies. This month, we talk managing multiple...Read More
Google is the search engine which owns the largest marketshare — thus, its advertising service, Adwords, commands the best opportunity to build your brand and capture clicks with online shoppers. Arguably, it’s a...Read More
Your shop’s PCs serve as venerable tools that have made you money but arguably also represent tremendous overhead in maintenance, replacement and upkeep. Ever consider permanently replacing them with mobile devices such as...Read More
by Renato Cruz Sogueco | Feb 26, 2015 | Association and Non-Profit Sessions, Broadband and Cellular Data, Gadgets and Gear, Infrastructure and Cloud, Mobile, Open Source, Presentations, Security, Small Staff Solutions, Technology, Trends, Websites and SEO | 0 |
ASAE Online Conference for Small Staff Associations, February 17-19, 2015 When fellow association executives of medium or small staff associations request for me to present on technology to peers, it’s hard to resist...Read More
HR could be a paper-heavy nightmare. Unless of course, you are Kate Delaney of Matlack Florist in...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).