It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming American Institute of Floral Design (AIFD) Symposium in Washington DC, happening from June 30 to July 4 at the Marriott Wardman Park. As...Read More
Category: Social Media
Plan on growing your business in 2018 and into the future? The key is engaging and marketing to Millennials, those “kids” who are now between 21 and 39 years old and number more than 80 million, slightly more than Baby Boomers...Read More
If you read and implemented our advice in the September-October Floriology issue about starting a Pinterest account, you should now have several Boards showcasing segments of your business, loaded with Pins of your best...Read More
If you have a vibrant wedding business, you’ve seen plenty of Pinterest boards from potential clients. What we’d like to talk about in this issue of floriology and next is how you can leverage this growing social media beyond...Read More
As a floral designer, are you Internet-famous? Do you want to be? Even if you have loads of talent, supreme confidence, and want to make an indelible mark in the floral industry, you won’t register in the real or virtual...Read More
by Renato Cruz Sogueco | May 13, 2017 | Adwords and Pay Per Click, Bing, Bing Ads, Conversion, Facebook, Floriology Magazine, Google, Google Adwords, Online Advertising, Reputation Management, Search, Social Media, Strategy, Websites and SEO | 0 |
Digital marketing is composed of many complex, moving parts. Think of the challenges of understanding and adopting into your marketing plan search engine optimization (SEO), search engine marketing (SEM), managing online...Read More
Do you want to build your wedding business? Are you looking for a new way to reach brides in your local area? It’s a good bet you’ll find solid prospects by targeting them on their mobile devices, most likely by engaging friends...Read More
The biggest challenge florists share with me when it comes to social media is sourcing content and when they should post. Quick answer for content? Be authentic about your business—social share with the world what goes on...Read More
Social media is a time-intensive endeavor—you know this just from personal use. Now consider the shop resources required to maintain a social media presence for the business. Still, social media is critical to your brand and...Read More
Maris Angolia of Karin’s Florist in Vienna, Virginia, takes pride in having few customer...Read More
As more eyeballs shift from traditional print medium to online, what are your options other than search engine marketing (SEM)? With more than 1.5 billion users, Facebook is really it’s own Internet. Complete with its own...Read More
Attention spans are short nowadays and this is reflected in a slew of social media that is meant to be brief. Twitter may have kicked off this trend but that was text limiting posts or tweets to just 140 characters. This new...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).