THE FLORAL INDUSTRY: AN OVERVIEW 2019
NEWLY RELEASED RESEARCH REPORT HIGHLIGHTS DATA AND TRENDS As the year comes to an end, it’s good...
Read Moreby Renato Cruz Sogueco | Dec 11, 2019 | Articles, Big Data & Business Intelligence, Business Trends, Consumer Purchasing Trends, Demographic Trends, Floriology Magazine, Flower Industry Business, Millennials, Mobile, Research, Strategy, Technology, Technology Trends, Trends, Trends, Valentine's Day | 0 |
NEWLY RELEASED RESEARCH REPORT HIGHLIGHTS DATA AND TRENDS As the year comes to an end, it’s good...
Read Moreby Renato Cruz Sogueco | Mar 18, 2019 | Facebook, Floriology Magazine, Flower Industry Business, Instagram, Pinterest, Search, Social Media, Strategy, Wedding Business | 0 |
CONNECT WITH BRIDES DIGITALLY AND INCREASE YOUR WEDDING SALES Building your wedding business is...
Read Moreby Renato Cruz Sogueco | Feb 24, 2019 | Business Trends, Consumer Purchasing Trends, Demographic Trends, Floral Industry Sessions, Flower Industry Business, Millennials, Presentations, Research, Strategy, Technology, Trends, Trends | 0 |
Napco lead designer Lesley Bolden, AIFD and I discuss the 2019 Fall and holiday trends she developed for the newest Napco lines, diving into detail on colors palettes, textures, styles, icons and more, and how she developed...
Read Moreby Renato Cruz Sogueco | Dec 18, 2018 | Amazon, Business Trends, Floral Industry Sessions, Floriology Magazine, Gadgets and Gear, Google, Infrastructure and Cloud, Leadership & Management, Millennials, Mobile, Presentations, Strategy, Trends, Trends, Voice Interface | 0 |
Informative breakout session at SAF Convention focuses on what’s to come for the floral industry...
Read Moreby Renato Cruz Sogueco | Sep 19, 2018 | Demographic Trends, Floriology Magazine, Google, Millennials, Research, Search, Strategy, Trends, Video, Websites and SEO | 0 |
RESPOND TO MARKETPLACE CHANGES THROUGH DIGITAL Consumers are fickle. This fact is proven when we...
Read Moreby Renato Cruz Sogueco | Jun 29, 2018 | Adwords and Pay Per Click, Blog, Facebook, Floral Industry Sessions, Gadgets and Gear, Google, Instagram, PCs and Macs, Pinterest, Presentations, Search, Social Media, Strategy, Technology, Trends, Twitter, Websites and SEO | 0 |
It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming...
Read Moreby Renato Cruz Sogueco | Feb 1, 2018 | Articles, Facebook, Floriology Magazine, Millennials, Research, Social Media, Strategy, Trends | 0 |
Strategies for connecting with 21-39 year olds Plan on growing your business in 2018 and into the...
Read Moreby Renato Cruz Sogueco | Jan 1, 2018 | Articles, Bing Ads, Conversion, Floriology Magazine, Funeral Business, Google Adwords, Online Advertising, Strategy, Websites and SEO | 0 |
Looking to grow your funeral business? A great way to do it is to utilize strategies enabling you to completely dominate all searches for funeral flowers in your area by employing search engine marketing (SEM), through Google...
Read Moreby Renato Cruz Sogueco | Nov 1, 2017 | Articles, Floriology Magazine, Pinterest, Strategy, Websites and SEO | 0 |
If you read and implemented our advice in the September-October Floriology issue about starting a...
Read Moreby Renato Cruz Sogueco | May 13, 2017 | Adwords and Pay Per Click, Bing, Bing Ads, Conversion, Facebook, Floriology Magazine, Google, Google Adwords, Online Advertising, Reputation Management, Search, Social Media, Strategy, Websites and SEO | 0 |
Digital marketing is composed of many complex, moving parts. Think of the challenges of...
Read Moreby Renato Cruz Sogueco | Aug 27, 2016 | Articles, Conversion, Search, Strategy, Websites and SEO | 0 |
Conversion rate optimization (CRO) is an essential business process that takes time and effort. To be successful, you’ll need to implement a process of tweaking your pages and testing to boost conversions. So, patience is truly...
Read Moreby Renato Cruz Sogueco | Jun 28, 2016 | Adwords and Pay Per Click, Articles, Conversion, Floral Management Feature, Mobile, Search, Social Media, Strategy, Trends, Websites and SEO | 0 |
Maris Angolia of Karin’s Florist in Vienna, Virginia, takes pride in having few customer...
Read MoreHello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).