Napco lead designer Lesley Bolden, AIFD and I discuss the 2019 Fall and holiday trends she developed for the newest Napco lines, diving into detail on colors palettes, textures, styles, icons and more, and how she developed...Read More
by Renato Cruz Sogueco | Jun 29, 2018 | Adwords and Pay Per Click, Blog, Facebook, Floral Industry Sessions, Gadgets and Gear, Google, Instagram, PCs and Macs, Pinterest, Presentations, Search, Social Media, Strategy, Technology, Trends, Twitter, Websites and SEO | 0 |
It’ll be a return to familiar surroundings as I’ll be speaking at the upcoming American Institute of Floral Design (AIFD) Symposium in Washington DC, happening from June 30 to July 4 at the Marriott Wardman Park. As...Read More
Plan on growing your business in 2018 and into the future? The key is engaging and marketing to Millennials, those “kids” who are now between 21 and 39 years old and number more than 80 million, slightly more than Baby Boomers...Read More
Maris Angolia of Karin’s Florist in Vienna, Virginia, takes pride in having few customer...Read More
by Renato Cruz Sogueco | Jan 27, 2016 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Strategy, Trends, Video | 0 |
Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the retail marketplace. At first glance, many of these trends are presented as abstract, high-level concepts. What we do is break the...Read More
Part two in a two-part series Ready to dive in, or dive in deeper, with Google AdWords? If you attended the AdWords session last month at SAF Amelia Island, you left with insight on how to maximize AdWords results using tips...Read More
by Renato Cruz Sogueco | Jul 8, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Florist Point of Sale Systems, Mobile, Presentations, Search, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |
1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the company is holding two conferences for their franchisees — one in the East which just happened in Atlanta and another in the...Read More
The way florists and other retailers do business online is rapidly evolving. Like, everyday. The challenge for retailers is keeping up with these changes and leveraging the right technology at the right time at the right cost...Read More
The Web is massive — by the end of 2015, more than one billion websites will be active and ready for visitors. But the real question — and answer you’d want as a retailer — is: How do consumers search for products and what...Read More
by Renato Cruz Sogueco | Jun 28, 2015 | Adwords and Pay Per Click, Articles, Big Data & Business Intelligence, Floral Management Feature, Mobile, Social Media, Strategy, Technology, Trends, Websites and SEO | 0 |
Most people know and use Google. They use this massive company’s search product to commonly...Read More
Mobile is huge. So big that I really do think it could be the x factor in your retail business. Why? If you checked your website stats, you’ll see the growing number of people visiting your website using a smartphone or...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).