Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the retail marketplace. At first glance, many of these trends are presented as abstract, high-level concepts. What we do is break the...Read More
Attention spans are short nowadays and this is reflected in a slew of social media that is meant to be brief. Twitter may have kicked off this trend but that was text limiting posts or tweets to just 140 characters. This new...Read More
by Renato Cruz Sogueco | Jul 8, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Florist Point of Sale Systems, Mobile, Presentations, Search, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |
1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the company is holding two conferences for their franchisees — one in the East which just happened in Atlanta and another in the...Read More
The way florists and other retailers do business online is rapidly evolving. Like, everyday. The challenge for retailers is keeping up with these changes and leveraging the right technology at the right time at the right cost...Read More
Building upon our article last month on finding the right smartphone for you, this month in Plugged In we discuss how to begin using it as a powerful social media and productivity tool. We share recommended apps for photo and...Read More
Smartphones arguably are the ultimate mobile devices for capturing high-quality photos and videos...Read More
2015 SAF Profit Blast Presentation “Online Branding-Content is King” Summary and Supplemental Materials
by Renato Cruz Sogueco | Jan 27, 2015 | Adwords and Pay Per Click, Articles, Floral Industry Sessions, Floral Management Plugged In, Mobile, Presentations, Social Media, Strategy, Technology, Trends, Video, Websites and SEO | 0 |
We just wrapped up Society of American Florists’s (SAF) latest Profit Blast conference this...Read More
Hello! I'm Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet's member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry's trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).