Click, Learn, Grow
TAPPING THE INTERNET’S EDUCATION RESOURCES CAN BROADEN YOUR KNOWLEDGE AND EXPAND YOUR...
Read Moreby Renato Cruz Sogueco | Aug 18, 2019 | Floriology Magazine, Online Learning, Video | 0 |
TAPPING THE INTERNET’S EDUCATION RESOURCES CAN BROADEN YOUR KNOWLEDGE AND EXPAND YOUR...
Read Moreby Renato Cruz Sogueco | Sep 19, 2018 | Demographic Trends, Floriology Magazine, Google, Millennials, Research, Search, Strategy, Trends, Video, Websites and SEO | 0 |
RESPOND TO MARKETPLACE CHANGES THROUGH DIGITAL Consumers are fickle. This fact is proven when we...
Read Moreby Renato Cruz Sogueco | Jan 27, 2016 | Articles, Big Data & Business Intelligence, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Infrastructure and Cloud, Mobile, Strategy, Trends, Video | 0 |
Looking forward to 2016? Every year, Gartner Research presents 10 tech trends which may impact the...
Read Moreby Renato Cruz Sogueco | Nov 26, 2015 | Articles, Floral Management Plugged In, Social Media, Technology, Video | 0 |
Attention spans are short nowadays and this is reflected in a slew of social media that is meant...
Read Moreby Renato Cruz Sogueco | Nov 6, 2015 | Apps, Mobile, Presentations, Social Media, Trends, Video, Video Demonstrations | 0 |
Heard of Snapchat, Vine or Periscope? This social media trio, represents the latest social...
Read Moreby Renato Cruz Sogueco | Jul 8, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Florist Point of Sale Systems, Mobile, Presentations, Search, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |
1-800-Flowers is a great member and partner of the Society of American Florists. For 2015, the...
Read Moreby Renato Cruz Sogueco | Jun 30, 2015 | Adwords and Pay Per Click, Floral Industry Sessions, Gadgets and Gear, Mobile, Presentations, Social Media, Strategy, Trends, Video, Websites and SEO | 0 |
The way florists and other retailers do business online is rapidly evolving. Like, everyday. The...
Read Moreby Renato Cruz Sogueco | May 1, 2015 | Apps, Gadgets and Gear, Mobile, Online Learning, Video, Video Demonstrations | 0 |
[mom_video type=”vimeo” id=”126617766″] See demos of how to capture,...
Read Moreby Renato Cruz Sogueco | Apr 16, 2015 | Apps, Gadgets and Gear, Mobile, Online Learning, Video, Video Demonstrations | 0 |
[mom_video type=”vimeo” id=”125157154″] Learn about productivity apps to...
Read Moreby Renato Cruz Sogueco | Mar 1, 2015 | Floral Management Plugged In, Gadgets and Gear, Mobile, Social Media, Strategy, Technology, Video, Websites and SEO | 0 |
Building upon our article last month on finding the right smartphone for you, this month in...
Read Moreby Renato Cruz Sogueco | Feb 2, 2015 | Apps, Gadgets and Gear, Mobile, Online Learning, Small Staff Solutions, Social Media, Technology, Video, Video Demonstrations | 0 |
[mom_video type=”youtube” id=”4JkzRk_A4J8″] Renato Sogueco, SAF’s...
Read Moreby Renato Cruz Sogueco | Feb 2, 2015 | Articles, Broadband and Cellular Data, Floral Management Plugged In, Gadgets and Gear, Mobile, Social Media, Technology, Video | 0 |
Smartphones arguably are the ultimate mobile devices for capturing high-quality photos and videos...
Read MoreHello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.
Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.
I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.
I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).