When you hear folks say the Web is the “great equalizer” this is what they’re talking about: regardless of how big or small your business, you could be perceived to be a huge player if you have the savvy to strategically create and place your content online. I talk about it all — social media, website, online reference, search engine optimization and how it all relates but most of all, I talk how critical it is to know thy business self. I’m referring to your business’s taxonomy. It’s because these are the crucial words — keywords — that customers will use to identify the unique qualities of your business, find you online, and buy your products and services.
Click here to download and read the 2014 Floral Management June Technology Feature