FMJun14Feature_Page_1bigWhen you hear folks say the Web is the “great equalizer” this is what they’re talking about: regardless of how big or small your business, you could be perceived to be a huge player if you have the savvy to strategically create and place your content online. I talk about it all — social media, website, online reference, search engine optimization and how it all relates but most of all, I talk how critical it is to know thy business self. I’m referring to your business’s taxonomy. It’s because these are the crucial words — keywords — that customers will use to identify the unique qualities of your business, find you online, and buy your products and services.

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