Google Adwords LogoIn the December issue of floriology magazine, this column discussed why it’s important to advertise online. In fact, it’s a must, due to the sheer volume of customers that rely on search when they shop online—and because if you don’t, competitors may bid on your business name as a pay-per-click keyword to steal business for searches, usually by your own customers, of your shop!

For this edition of floriology, I would like to discuss the various online advertising options, in order of priority, you should consider regardless of whether you are new at the game or a veteran advertiser.

Click here to download and read the 2017 January Floriology article, Explore and Prioritize Your Online Advertising Options.