Do you want to build your wedding business? Are you looking for a new way to reach brides in your local area? It’s a good bet you’ll find solid prospects by targeting them on their mobile devices, most likely by engaging friends and family on Facebook. In this issue of floriology, we focus on how you can use Facebook Lead Ads to reach this critical audience.
Before we get into it, let’s look at some relevant statistics. First, let’s talk about those brides – up to 88 percent of women, ages 18-40, use Facebook. Next, 47 percent of users access the social site using just their mobile device, spending on average 20 minutes per day on Facebook.