Most people know and use Google. They use this massive company’s search product to commonly find a needle in the haystack and more often than not, to buy stuff. Therefore, many businesses rely on these results for income — being no. 1 on search results would be online retail nirvana. The mystery and challenge of course, is how do you get there?!
I met Google Solutions Architect, Loren Hudziak through my friend and SAF member Maris Angolia of Karin’s Florist in Vienna, VA. She was kind enough to invite me for a lunch with Loren where I proceeded to ask all those tough questions on search. Surprisingly, he answered them all. We wrap up all his insights in this feature.