Floral Management June 2015 Technology Feature: Search and Rescue

Posted by Renato Cruz Sogueco | Jun 28, 2015 | Adwords and Pay Per Click, Articles, Big Data & Business Intelligence, Floral Management Feature, Mobile, Social Media, Strategy, Technology, Trends, Websites and SEO | 0 |

Most people know and use Google. They use this massive company’s search product to commonly find a needle in the haystack and more often than not, to buy stuff. Therefore, many businesses rely on these results for income — being no. 1 on search results would be online retail nirvana. The mystery and challenge of course, is how do you get there?!

I met Google Solutions Architect, Loren Hudziak through my friend and SAF member Maris Angolia of Karin’s Florist in Vienna, VA. She was kind enough to invite me for a lunch with Loren where I proceeded to ask all those tough questions on search. Surprisingly, he answered them all. We wrap up all his insights in this feature.

Click here to download the Floral Managment June 2015 Technology Feature

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).