FMMar14PluggedInbigPhotography is a huge topic among all floral businesses from the growers to the retailers. It makes sense of course considering the outstanding product we get to work day in and day out with in this industry. But we (including I) are not professional photographers, so it’s kinda tough to give expert advice on this topic without being the expert. So this month, I asked a friend who happens to be a professional, Adam Donohue, to write the March 2014 Floral Management Plugged In column on the best practices of floral photography — we also asked him to give a session at the SAF Convention!

Click here to download and read Floral Management Plugged In March 2014