Get Your Shutter Up to Speed

Posted by Renato Cruz Sogueco | Mar 1, 2014 | Articles, Floral Management Plugged In, Gadgets and Gear, Technology | 0 |

Photography is a huge topic among all floral businesses from the growers to the retailers. It makes sense of course considering the outstanding product we get to work day in and day out with in this industry. But we (including I) are not professional photographers, so it’s kinda tough to give expert advice on this topic without being the expert. So this month, I asked a friend who happens to be a professional, Adam Donohue, to write the March 2014 Floral Management Plugged In column on the best practices of floral photography — we also asked him to give a session at the SAF Convention!

Click here to download and read Floral Management Plugged In March 2014

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).