FMJan14PluggedInbigRegardless of how you feel about Yelp’s strict conditions or marketing practices to get you to pay up for exposure, they carry an enormous clout with consumers. Mark Anderson of Floristware provides a blow by blow on how to claim your listing, manage your presence and importantly how to deal with bad reviews (and how to attract good ones) in this must-read column.

Click here to download and read Floral Management Plugged In January 2014