How Responsive is Your Website?

Posted by Renato Cruz Sogueco | Feb 1, 2013 | Articles, Floral Management Plugged In, Mobile, Strategy, Technology, Websites and SEO | 0 |

Ever surf your website from your smartphone? If you have to double tap to expand sections and move things around with your finger, it is neither mobile ready or mobile responsive — so you need to act now since upwards of 30 percent of your visitors are viewing your website like this. Don’t believe me? Check out your Google Analytics reports! This month, my friend Ryan Freeman of Strider Search Marketing discusses the difference between mobile ready and responsive and how you can begin transforming your website to accommodate the growing base of users armed with their smartphone to surf and shop your website.

Click here to download and read Floral Management Plugged In February 2013

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).