whackamoleIncreasing sales through your website requires two elements: a method to drive traffic and a method to convert those precious visits into sales. Unfortunately, most floral retail businesses tend to focus on the drive rather than the conversion. In this session presented at the SAF 2014 1-Day Profit Blast in Baltimore, we shore up all that is necessary to keep the traffic up using social media, mobile strategies and more, but also share many of the web design strategies florists neglect that would otherwise drive conversion.

Slides: 1DayWebSlides_Baltimore

Handout: HandoutFINAL