Lights! Camera! Video!

Posted by Renato Cruz Sogueco | Aug 9, 2014 | Floral Industry Sessions, Gadgets and Gear, Presentations, Social Media, Technology | 0 |

Video is the next great opportunity for florists. For these small retail businesses, getting a video on YouTube gives them an opportunity to market their shop on the biggest sharing website owned by the biggest search engine, Google — case closed. In this session, Lights! Camera! Video!, at the Society of American Florists (SAF) 2014 Convention in Marco Island, we talk about the value of Video to a shop’s marketing efforts and I asked my friend Mark Angolia, videographer for the Air Line Pilots Association to pass on some much needed tips on capturing high-quality clips.

Slides: SAF14_lightscameravideo

Handout: Lights Camera Video Handout

Plugged In Article on Mobile Video: FMSept14 Plugged In

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).