SAF14_lightscameravideoVideo is the next great opportunity for florists. For these small retail businesses, getting a video on YouTube gives them an opportunity to market their shop on the biggest sharing website owned by the biggest search engine, Google — case closed. In this session, Lights! Camera! Video!, at the Society of American Florists (SAF) 2014 Convention in Marco Island, we talk about the value of Video to a shop’s marketing efforts and I asked my friend Mark Angolia, videographer for the Air Line Pilots Association to pass on some much needed tips on capturing high-quality clips.

Slides: SAF14_lightscameravideo

Handout: Lights Camera Video Handout

Plugged In Article on Mobile Video: FMSept14 Plugged In