Do you want your website to have a better ranking on Google? Who doesn’t, considering the world’s leading search engine can bring a whole bunch of sales opportunities to your business.

A great way to enhance your Google ranking is to put your writer hat on and start a blog. Yes, writing can seem a bit intimidating at first. But no need to worry, you don’t have to be a Pulitzer Prize winner to start writing a blog.

As you begin creating your blog, keep in mind that the key to writing an effective, sales-generating blog is to include useful content that Google can recognize as relevant – thereby maximizing the online visibility of your website through Search Engine Optimization (SEO). Below are some key components of a blog that is SEO-friendly.


Headings help structure your blog as well as guide the Google spiders through your text. The headlines help Google know what are the main topics of your blog and headlines will consequently rank you. Remember to make the headlines relevant and make sure you place some key words to enhance your ranking.


When Google goes over your blogs, it scans for relevant repeated words and ranks you on search accordingly. When writing your
blog it’s a good idea to use words that your customers would search (i.e., flowers and floral arrangements) and repeat those words throughout your blog. Also make sure the text is easy to read and is not just a list of searchable words. The goal is to write complete, coherent paragraphs that will provide useful information and add value for the customers who read your blog.


Links are an essential part of making your blog SEO-friendly. When Google goes through your text and sees you have links to other pages, it sees that you are creating a conversation between different pages. In addition, when Google sees that other pages are linking to your web page, Google recognizes this as your website being relevant. And again, this means better ranking!


When ranking, Google also considers the freshness of your content. If you add content frequently, Google will determine that you are increasingly relevant to readers and will therefore rank you better. The length of your blogs is also something you want to consider. As a suggestion, you should write a minimum of 300 words. Photos and video also make your blogs more relevant to Google. The bottom line? Having SEO-friendly blogs is essential to obtaining a better ranking in Google. Simply put, a better ranking means that more people will see your business in their search – which of course can lead to more orders!