hootsuite social media dashboard logoSocial media is a time-intensive endeavor—you know this just from personal use. Now consider the shop resources required to maintain a social media presence for the business. Still, social media is critical to your brand and marketing. The primary challenge is posting on a regular, yet random basis to appear “authentic” to your audience. The second challenge is when the shop has multiple social media, which requires you to post for multiple audiences. This month in floriology, we chat about a great tool to help with both challenges: Hootsuite.

Click here to download and read the 2016 September Floriology article, Managing Your Social Presence, Tips and Techniques for Optimizing Hootsuite.