Most florists are on Facebook, so what’s the next great social media opportunity? It’s actually not about that. Rather than focus on the next shiniest social media object, we recommend florists step back and look at their online efforts with a holistic effort and ask what’s the best social media for my business? Also, it’s not just about social media, getting properly listed on online directories, having a properly configured website for search engine optimization and having a solid mobile presence are equally important parts of the equation. In this session that was presented at the SAF 22014 Annual Convention and SAF Retail Growth Solutions Conference in Chicago, we provide the nuts, bolts and wrenches to put it all together.
Slides (Marco Island): SAF 2014 Convention Slides
Slides (Chicago-SAF Profit Blast): RGS14 BeyondFacebook Slides