woman typing on computer and on smartphoneSearch engine optimization (SEO) is arguably still recommended as the best practice for floral businesses to drive traffic to their websites. Times are changing! We highly recommend you equally invest time and dollars into search engine marketing (SEM).

Why? Just take a look for yourself. Conduct any search for “florist, city, state” and the first thing you’ll see are ads. Online marketers have accepted for years that consumers scrolled past ads and focused more on the organic listings as the rule. But look closer, the search engines no longer clearly define ads with a different colored background which they removed a few years ago. Only a small “ad” badge identifies the listing as paid.

Click here to download and read the full 2016 December Floriology article, Organic is Not Enough.