Practical Tech Tips to Enhance Your Organization

Posted by Renato Cruz Sogueco | Feb 26, 2015 | Association and Non-Profit Sessions, Broadband and Cellular Data, Gadgets and Gear, Infrastructure and Cloud, Mobile, Open Source, Presentations, Security, Small Staff Solutions, Technology, Trends, Websites and SEO | 0 |

ASAE Online Conference for Small Staff Associations, February 17-19, 2015

When fellow association executives of medium or small staff associations request for me to present on technology to peers, it’s hard to resist — technology is a challenge for the large associations but who usually manage due to more resources but when you have 1-2-3-4 staff? It’s a challenge that is next to impossible to overcome, unless you have the right knowledge.

During this session, I share some tips on how to reuse, recycle and repurpose existing technology such as the venerable ATX PC (which I compared to the venerable Huey — which you can eternally maintain with spare parts) and how to leverage lots of the free, open-source software to keep you productive such as LibreOffice and WordPress, a free CMS to publish a website at minimum expense.

I also share business technology trends that small staff association absolutely need to adopt such as cloud and mobile to stay relevant.

Click here to download the slides.

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

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Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).

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