Presentations

Why speak? I relish sharing what I’ve learned with peers both in the flower and association communities. I started presenting in earnest in 2007 and have kept a steady pace of about three to five presentations a year, usually at Society of American Florists (SAF) and American Society of Association Executives, (ASAE) events.

Upcoming Presentations

2019 Floriology One-Day in Austin
2019 SAF Convention

Past Presentation Archive

2019 SAF Profit Blast in Kansas City
2019 AIFD Symposium
2018 SAF Convention
2018 AIFD Symposium
2017 Arkansas State Florists Convention
2017 International Floriculture Expo for American Floral Endowment
2017 Texas State Florists Association Floral Expo
2017 Michigan State Florists Association Convention
2016 SAF Convention
2016 SAF One-Day Profit Blast in Cincinnati
2016 SAF One-Day Profit Blast in Austin
2016 MIT Enterprise Forum
2015 SAF Convention — All About Adwords and Analytics
2015 1-800-Flowers Franchising Summit East – Atlanta
2015 1-800-Flowers Franchising Summit West – San Diego
2015 SAF Retail Growth Solutions Conference in Hartford, CT eCommerce 2.0 and Beyond
2015 ASAE Online Conference for Small Staff Associations Practical Technology for Small Staff Associations
2015 SAF Profit Blast Mini Conference in Seattle
2014 ASAE Technology Conference The Association CIO- Your Strategic Partner — Description: Association CIOs are stepping out of the server room and onto the senior leadership team, transforming themselves from “that guy in the polo shirt who knows how to fix our computers” into strategic partners in accomplishing the business goals of their organizations. Join a panel of experienced CIOs who’ve successfully made this transition as they share their experiences moving IT from a service department to an enabler of innovation and business model change.
2014 SAF Annual Convention in Marco Island: Online Branding-Beyond Facebook
2014 SAF Retail Growth Solutions Conference in Chicago
2014 SAF Profit Blast Mini Conference for Florists in Baltimore: Increase Web Sales
2014 ASAE Marketing, Membership and Communications Conference; Ask the IT Guys 2
2013 SAF Profit Blast Mini Conference for Florists in Atlanta: Increase Web Sales
2013 SAF Annual Convention in Phoenix: Advanced Social Media
2013 SAF Annual Convention in Phoenix: Champagne Technology on a Beer Budget
2013 SAF Retail Growth Solutions in St. Louis: Smart Tech — Apps, Tools & Tactics
2013 ASAE Annual Meeting: Technology Innovations VIDEO
2013 ASAE Technology Conference: Almost Handmade– Innovative, Cost-effective Solutions Using Open Source Technology VIDEO
2013 ASAE Technology Conference: Key Issues in Considering Mobility Policy and Implementation
2013 ASAE Online Conference for Small-Staff Associations The Latest Low-cost (and Fun!) Technology Tools to Make Your Life Easier and Your Day More Effective

2012 SAF Annual Convention at The Breakers in Palm Beach, FL: Hook, Line & Sinker — Reeling in the Online Shopper
2012 SAF Annual Convention at The Breakers in Palm Beach, FL: Website Bootcamp
2012 SAF Annual Convention at The Breakers in Palm Beach, FL: Workshop Social Media 2.0
2012 Connecticut Florist Association Northeast Floral Expo: Market Your Flowers with Mobile
2012 Connecticut Florist Association Northeast Floral Expo: Beyond Facebook — Explore More Social Media
2012 ASAE Annual Meeting: Mobile Playground — Tips and Tricks from Association Mobile Warriors
2012 ASAE Marketing, Membership and Communications Conference: Ask the IT guys! Technology Answers for Marketing Pros
2011 ASAE Technology Conference: Debate – License vs Open Source
2011 ASAE Technology Conference: Free Virtualization?! Amost-BYOH (Bring Your Own Hardware)
2011 ASAE Annual Meeting: Tips and Tricks from Association Mobile Warriors
2011 ASAE Annual Meeting: Get to Know the Top 5 Hottest Association Technologies
2010 ASAE Technology Conference: 2010 ASAE CIO Summit Roundtable Discussion
2010 ASAE Technology Conference: Search Engine Optimization 101-How to Ensure Your Association Website Lands on Page 1 of Search Results
2010 ASAE Annual Meeting: Weaving Great Technologies into a Tight Budget
2010 ASAE Annual Meeting: Engage Your Members Using Mobile Devices
2009 ASAE Technology Conference: Practical Virtualization for Small to Medium Organizations
2009 ASAE Technology Conference: Championing New Technologies
2009 ASAE Annual Meeting: Leveraging Your Existing Technology for Greater Success
2008 ASAE Annual Meeting: Technology Trends – What Association Leaders Need to Know Now

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).

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