Ready for EMV?

Posted by Renato Cruz Sogueco | Jul 28, 2015 | Electronic Document Management, Floral Management Plugged In, Florist Point of Sale Systems | 0 |

Credit card fraud in the United States is rampant. In 2014, credit fraud costs totaled $32 billion, 38 percent more than 2013, according to the 2014 LexisNexis True Cost of Fraud Study. That’s why US banks have been issuing new credit cards featuring an embedded computer chip designed to combat credit fraud called EMV — it stands for Europay, MasterCard and Visa.

As the name implies, EMV has been the standard in Europe (and most of the world) for about 10 years and has proven effective in stemming fraud. This month, we explore EMV, discuss equipment considerations in order to accept EMV and other types of secure payments and provide insight on how this impacts your business.

Click here to download the Floral Management July 2015 Plugged In

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).