Search Engine Optimization 101-How to Ensure Your Association Website Lands on Page 1 of Search Results

Posted by Renato Cruz Sogueco | Dec 12, 2010 | Technology, Websites and SEO | 0 |

Search engine opitmization (SEO) was revealed in an ASAE Technology Survey as a top requested topic but no sessions submitted for the conference addressed it so I volunteered to provide since I was on serving on the ASAE Technology Section Council. My own experience in SEO stems from my extensive experience developing SAF websites and helping SAF members — mostly retail businesses who absolute need to rank high, so I have a firm handle of the basics, which I thus shared with peers at the 2010 ASAE Technology Conference. Prior to the conference, I also wrote up something in ASAE Technoscope on the topic and used it as the handout.

Handout 1: SEO 101 Technoscope Article

Handout 2: ASAE SEO Session Handout

ASAE SEO 101 Slides

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).