Search engine opitmization (SEO) was revealed in an ASAE Technology Survey as a top requested topic but no sessions submitted for the conference addressed it so I volunteered to provide since I was on serving on the ASAE Technology Section Council. My own experience in SEO stems from my extensive experience developing SAF websites and helping SAF members — mostly retail businesses who absolute need to rank high, so I have a firm handle of the basics, which I thus shared with peers at the 2010 ASAE Technology Conference. Prior to the conference, I also wrote up something in ASAE Technoscope on the topic and used it as the handout.
Handout 1: SEO 101 Technoscope Article
Handout 2: ASAE SEO Session Handout