Florists often ask me: what’s the next big technology “thing.” I simply dig into my pocket and pull out my iPhone and search for “florist” in the Google app. No need to put a city or state, simply “florist.” In a few seconds, my smartphone — which knows exactly where I am thanks to GPS, delivers a result for 4-5 local shops. “Whoa,” is the usual reaction.
Although my particular device du jour was an iPhone, same thing happens on the millions of iPads, Androids and Blackberries on the market today. And these devices will only grow in number. Is your business ready? We share a few strategies to get you up to speed with the massive smartphone trend.