Social Media Network SignThe biggest challenge florists share with me when it comes to social media is sourcing content and when they should post. Quick answer for content? Be authentic about your business—social share with the world what goes on day-to-day at the shop and tout your floral expertise. In regards to when, it’s tricky because the goal is to get maximum exposure for your posts. Fortunately, data exists of when customers are online and using specific social media. So this month, we share with you best content creation practices and a recommended weekly posting calendar.

Click here to download and read the 2016 Floriology article Social Posting: What and When.