millennials with smartphonePlan on growing your business in 2018 and into the future? The key is engaging and marketing to Millennials, those “kids” who are now between 21 and 39 years old and number more than 80 million, slightly more than Baby Boomers at over 76 million.

For this article, we dive into the American Floral Endowment’s (AFE) 2016 Millennial Marketing Tactics Study funded by the Floral Marketing Research Fund (FMRF) to provide insight into this demographic and share several recommended strategies to get their attention!

Download the entire article, “TARGET Millennials-Strategies for Connecting with 21-39 year olds in the Floriology January-February 2018 issue here.