Texas State Florists Association 2017 Floral Expo – Digital Marketing Plan

Posted by Renato Cruz Sogueco | Aug 13, 2017 | Floral Industry Sessions, Presentations | 0 |

Click here for the slidedeck for Building Online Business with a Digital Marketing Plan

Links shared during session:

Brand Build and Protection:

Generate Google Review Link: https://pleper.com/index.php?do=tools&sdo=google_review_link

Google Mobile Test: https://testmysite.thinkwithgoogle.com/

Low-cost Photo Studio

(1) Lightcube 36×36 Photo Studio Shooting Tent Light Cube $39.99 http://amzn.to/2pYDu0r
(3) Utility Lights 75-Watt Incandescent Clamp Light $6.97 https://thd.co/203aT2d
(4) Philips 100W Equivalent Daylight A19 LED Light Bulbs $23.45 https://thd.co/2r5GOqB

Mobile Media Capture

Buy a portable tripod: JOBY GripTight GorillaPod Stand $19.50 http://amzn.to/2rFTjW4
Audio-Technica ATR3350iS Microphone $30 http://amzn.to/2qTM4gj

Store and Manage All Your Photos:

Google Photos https://photos.google.com/

Facebook Video is a Must for Florists. Here’s How to Do It

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).

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