Many online retailers can boast 10s of thousands, maybe 100s of thousands of visits to their websites. But the real question is: how many of this visits result in conversion? Conversion is a sale, pure and simple. So if you have a five-percent conversion rate — above industry average, that’s pretty good. But imagine if you double this number? Result? Easy: you double your sales!
However, there are lots of things that impact conversion and many of the variables relate to website design. For this feature, I collaborate with my friend Brandon Kirkland of Epic Flowers outline the “Deadly Sins of Web Design.”