FMApr14PlugginInbigOld school World Wide Web thinking was organic search results were enough since people never bothered reading the paid ads. Have you checked out a Google search results lately? It’s pretty darn difficult to tell nowadays what’s an ad compared to an organic search result. This month we beg and plead florists to launch a basic Adwords campaign, if for nothing else, to protect their brand against people who would just spend pennies to steal your name in their own ad. There’s more value to it than just this reason of course and we talk about that as well!

Click here to download and read Floral Management Plugged in April 2014