localsearchThe Web is massive — by the end of 2015, more than one billion websites will be active and ready for visitors. But the real question — and answer you’d want as a retailer — is: How do consumers search for products and what information do they act upon to purchase these products? Remarkably, this information exists and is provided by none other than Google.

Last year, Google published a study called “Understanding Consumers’ Local Search Behavior.” This month, we’ll distill that study into three key takeaway points, so that you can leverage these trends in your search engine marketing efforts.

Click here to download the Floral Management June 2015 PluggedIn