Three Ways to Leverage Local Search

Posted by Renato Cruz Sogueco | Jun 28, 2015 | Adwords and Pay Per Click, Articles, Floral Management Plugged In, Search, Trends | 0 |

The Web is massive — by the end of 2015, more than one billion websites will be active and ready for visitors. But the real question — and answer you’d want as a retailer — is: How do consumers search for products and what information do they act upon to purchase these products? Remarkably, this information exists and is provided by none other than Google.

Last year, Google published a study called “Understanding Consumers’ Local Search Behavior.” This month, we’ll distill that study into three key takeaway points, so that you can leverage these trends in your search engine marketing efforts.

Click here to download the Floral Management June 2015 PluggedIn

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).